SHIFT NATURAL FASHION IN FERNWOOD CLOSING

It was with a heavy heart, that I made the call to close our sweet little shop in Victoria's Fernwood neighborhood. Shift Natural Fashion began 2 1/2 years ago as a sister to the sustainable fashions we carry in Hemp and Company. Shift on Johnson Street has found its niche as an "animal friendly - vegan" shop carrying eco-clothing for a younger demographic. 2005/06 were expansive years, as I opened H&C in VicWest and Shift2 in Fernwood. Alas, our cute wee space is too wee and sales never generated enough income to pay the variables of a small retail outlet.

The good news is....we are utilizing the space to bring terrifc bargains to you in the next two weeks. We have centralized our sale items: "new stock at Thrift Store prices" in the Shift store in Fernwood Square on Gladstone Avenue, beside the Belfry Theatre. So come down, enjoy the bargains, and ease my heavy heart a little bit!
Bill Finley, owner H&C and Shift Natural Fashion.